Sandy Wheeler
Founder, Life’s Thoughts
Vietnam Veteran | Bowflex Founder
Family is everything to me.
Married to his wife of over 50 years, Sandy is a father of five and “Papa” to a growing family of grandchildren and great grandchildren. He is an avid outdoorsman, a man of strong faith, and a proud patriot.
Built from Loss. Designed for What Matters Most.
After serving in Vietnam, Sandy returned home to the loss of a close friend, killed in combat and leaving behind a son who would never hear his father’s voice.
That moment never left him. Not just the loss, but the words that were never spoken.
Life’s Thoughts was built so your voice, your guidance, and your love are never left unsaid.
Built by someone who understands both loss and scale:
- Founder and CMO of Bowflex, helping scale Nautilus, Schwinn, and StairMaster
- Former CPA at Peat Marwick
- Vietnam Veteran with Top Secret Clearance
- Lifelong builder of mission driven companies
So the people you love always have your words when they need them most.
Meet the CEO
Jack Shade
ceo
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Jack Shade
CEO
Leads Life’s Thoughts with a clear purpose: to help people preserve their voice—so love, guidance, and encouragement endure for generations.
A seasoned executive with over 30 years of leadership, Jack has built and scaled organizations across industries, consistently turning vision into measurable growth.
Founder of Infinite CXO and co-founder of Anchor Street Capital, he now devotes his full focus to advancing the mission of Life’s Thoughts.
Jack and his wife, Kris, celebrate 30 years of marriage. They have three children and two grandchildren. Kris is a passionate pickleball instructor and competitor.
Outside of work, Jack finds renewal in coaching women’s basketball, time on the golf course, and a steadfast commitment to his faith and ministry.
He believes love never has to go silent and is honored to help bring that truth to families around the world.
Mission
To give every person the power to preserve their voice of love, ensuring their guidance and encouragement live on in the hearts of those they cherish.
Vision
A world where love never goes silent, and every voice of encouragement and wisdom continues to strengthen families across generations.